TYR the bravest of the Norse gods was known to inspire heroism and courage to others. As the god of war and leader of the pantheon, warriors would ask for courage in their battles.

A natural innovative cosmetics and grooming brand, made by men, for men. A progressive vision of masculinity, projected into the future and breaking stereotypes. A vision to become the leading men's natural brand. 

“Life’s turning points are often the best opportunity for a new you. Creating a family and moving to the mountains was ours. Our inner compass navigated us towards experiences, people and products that improved our health and quality of life.